My Top Five #FinLitFeminist Accounts to Follow
- Jessica Weaver
- Oct 2, 2020
- 2 min read
Updated: Oct 5, 2020
These Financial Feminists are...Fabulous!

With the rise in social media over the last decade, and the increased use of these platforms as a means of consuming information, there has been a large surge in financial literacy (#finlit) influencers. They use apps like Instagram and TikTok to give their followers quick facts about financial terms, best practices, and the specific programs they use to help their financial situations.
As a young woman looking for honest advice about my finances, I found that there were several accounts that were catered toward women, and saw financial literacy as a means of empowering women. Because women face several barriers in this regard, from the prevailing wage gap to lack of representation in the stock market, I found it not only refreshing but empowering to get financial advice from fellow feminists. I compiled a list of my favorite social media accounts to follow that have helped me learn everything from basic financial terms to picking the right index fund to invest in, all while empowering women!
1. Tori Dunlap
Tori is the founder of HerFirst100k. She not only grew her net worth to $100k by the time she was 25, but has since grown a HUGE following on TikTok where she talks about moving your side hustle to full time and the basic must-haves for investing, saving, and budgeting. Dunlap believes a financial education is a woman’s best form of protest, and she seeks to empower other women to join in this movement through salary negotiations, high-yield savings accounts, and paying off debt.
2. Mrs. Dow Jones
Hayley Sacks created Mrs. Dow Jones to help individuals understand what happens on Wall St. in a very relatable way. She often posts hilarious memes, and makes the best analogies where she compares various aspects of the economy to reality TV shows like the Kardashians and Housewives franchises. Sacks recently returned to school to become a CPA and documents the ins and outs of her journey every day on Instagram.
3. Clever Girl Finance
Founded by Bola Sokunbi, Clever Girl Finance offers daily tips and tricks for women on several social media platforms. Sokunbi also offers informative YouTube videos, a podcast, and books on debt, budgets, and investing. In light of Covid, the powerhouse founder recently made the 30+ Clever Girl Finance courses on her site FREE! She is determined to break down the barriers that women, and particularly women of color face in building and maintaining wealth.
4. Literally Broke
Scarlett McCarthy founded Literally Broke after paying off her debt on a very limited income. She writes blog pieces and posts daily tips (and great memes) on personal finance topics, and has a particular focus on female artists/creatives. As a playwright/screenwriter herself, McCarthy offers a unique perspective in the feminist space, and notes the unique challenges creatives have in building wealth.
5. Bravely Go
Kara Perez founded Bravely Go with the mindset of feminist economics. She paid off her own debt on a salary that was at times less than $20k a year. Since 2017, Perez has helped other women pay off debt and learn how to start their own businesses. She recently became a regular commentator on NPR, where she shares her thoughts on inclusive finance and systems change.
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